Home Page Contact
The Customer Rules by Lee Cockerell
The Customer Rules
Here, in 39 digestible, bite-sized chapters, Lee shares how to create a service that keeps customers coming back for more. Through his signature blend of wisdom, humor, and folksy storytelling, Lee not only shows why the customer always rules, but also the Rules for serving customers so well that they'll never want to do business with anyone but you. For example:
  • Rule #1: Customer Service Is Not a Department
  • Rule #3: Great Service Follows the Laws of Gravity
  • Rule #5: Ask Yourself "What Would Mom Do?"
  • Rule #19: Be a Copycat
  • Rule #25. Treat Every Customer like a Regular
  • Rule #39: Don't Try Too Hard

As simple as they are profound, these principles have been shown to work in companies as large as Disney to those as small as a local coffee shop; in businesses selling technologies as cutting-edge as computer tablets to those selling products as timeless as shoes and handbags, and at corporations as long-standing as Ford Motors to those as nascent as a brand new start-up. And they have been proven indispensable at all levels of a company, from managers or leaders responsible for hiring and training employees, setting policies and procedures, and shaping the company culture, all the way down to those on the front line dealing directly with clients and customers.

Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.

Doubleday Currency published Lee's first book Creating Magic - 10 Common Sense Leadership Strategies From A Life At Disney - Based on the principles taught at the World Renowned Disney Institute®.

The following are some early recommendations about Lee's beliefs, ideas and principles which will be featured in his new book The Customer Rules... The 39 Essential Rules for Delivering Sensational Service.

Early Book Recommendations:

"At Zappos, many of our business decisions revolve around the customer. Lee Cockerell understands the importance of a great customer experience and shows you how to Deliver Happiness to your customers."

- Tony Hsieh,
New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

"No matter what industry you're in or what kind of company you work for, if customer service isn't priority, your business will get crushed. This book shows that any employee at any level of an organization can take pride in serving customers with excellence - in doing so they bolster both their career and their company profits!"

- Marshall Goldsmith
New York Times bestselling author of MOJO and What Got You Here Won't Get You There

Read more testimonials...