Click here to view a video of my Strayer University commencement address.
 Doubleday Currency will publish Lee's new book Creating Magic - 10 Common Sense Leadership Strategies From A Life At Disney - Based on the principles taught at the World Renowned Disney Institute. The book is scheduled to be published October 14, 2008. The following are some early recommendations about Lee’s beliefs, ideas and principles which will be featured in this book. Creating Magic Early Book Recommendations: |
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| "In Creating Magic, Lee Cockerell delivers his ideas about leadership in a common sense way that can really reach people and help them improve their effectiveness at work, at home, and in their communities. His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book." |
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- Ken
Blanchard |
| "Lee Cockerell is one of the most impressive leaders that I have seen in any environment….. And I have seen some really good ones. Simply put, he is absolutely brilliant. Lee is an inspirational leader who demonstrates a gift for building teams. His ability to communicate his philosophy of leadership in a way that is easily embraced by others is extraordinary. Lee’s strongest trait however is that he leads by example. He has been exceptionally successful in every endeavor because he actually lives by those principles outlined in his philosophy. The leadership community will benefit immensely from his thoughts." |
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- Lloyd J.
Austin III |
| "After reading Lee Cockerell's preliminary Overview and Chapter Content outline for his book on leadership I am looking forward to reading the book and recommending it to others. Lee's common sense principles and down to earth storytelling is refreshing. His book will help leaders and managers at all levels become better in all parts of their lives." |
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- Lee Huebner |
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"Disney is one of the world’s prime exemplars of service having pioneered and implemented much of what is today seen as best practice in service management. Lee Cockerell has played a major role in this. In the US he has been recognised and honoured by various organisations including an award by the Production and Operations Management Society for his leadership in service management. Lee has now set out to document his experience and principles in leading part of these developments in Disney. For those wishing to learn how Disney has achieved its reputation for service, this will be a book to read." |
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- Chris
Voss |
| "Lee is a powerhouse when it comes to developing and inspiring leadership in front line employees and managers. During my years working with him at Disney and in all of my senior management positions since, I have used his leadership philosophies to successfully develop effective leaders and cultivate business environments focused on service excellence. Creating Magic will be a must-read for anyone who wants to make a positive organizational difference built on highly engaged employees delivering exceptional service." |
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- Karl
McDonnell |
| "Lee Cockerell created a distinctly unique
service culture at Disney World. In that culture,
each cast member perceives himself or herself as
important to the success of the enterprise. How many
organizations call on everyone at every level to
treat each guest (customer) as a cherished friend? I
know of none other. Disney people are fully aware of
this special responsibility. While at first it may seem extreme, ultimately Lee Cockerell’s thesis is believable: Creating Magic. Essential to fulfilling this strategy is a complete understanding of the nature of leadership which Lee spells out in his book. Managing is not enough. It takes leadership to create excellence. The process of leadership and leadership training unleashes boundless energy and commitment. The formula is not limited to the hospitality industry. It works for healthcare, manufacturing, transportation and education. It applies to the government, military, and not-for-profit ventures, as well as private industry. Those who practice these lessons, and participate in such organizations, live in a better world." |
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- Martin
K. Starr |
