Planning Organizational Communication

Creating Disney Magic Ep 478 Planning Organizational Communication

“Keep some of the trust within the organization by respecting your team enough to tell them before the whole world knows about something.”

A great way to create a positive culture is by planning organizational communication.  It is so important to have a system for effectively communicating within an organization. This is especially true when it comes to delivering sensitive news or announcements. Throughout my years at Disney and Marriott I have had good and not so great experiences to ensure that information reaches the right people in the right order, while avoiding leaks to the press or public.

When delivering important news it is crucial to have a well-thought-out plan in place. This is true whether it’s within a company or even within your family. Identify who needs to know first and in what order the information should be shared to avoid surprises and maintain trust. Then respect the order of communication.

In today’s fast-paced world, news can spread like wildfire. Unfortunately, it often spreads with inaccurate information. Time is of the essence when it comes to organizational communication. Act quickly, follow the planned order, and ensure the right people are informed before the news leaks outside of your circle.

The reality is that despite well intended planning, leaks can still occur. If news gets out before you have a chance to address it internally, accept responsibility and apologize sincerely. Highlight that this is not the norm and emphasize the importance of trust and open communication moving forward.

Make sure to listen to this full episode for more on the significance of creating structured systems for communication and how it builds a culture of trust and respect. One organization that does a fantastic job with communication is Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.

New Course in Cockerell Academy

Also, there is come exciting news: a new course is being added to the Cockrell Academy—the Frontline Rules. This course is designed specifically for frontline employees. It focuses on the skills and knowledge to excel in the role and make a lasting impression. Learn about the power of first impressions, effective communication techniques, and much more. Keep an eye out for this course, which will be added to the Academy around Christmas time. And, remember, the Frontline Rules course will only be available to members of the Cockrell Academy, so make sure to sign up today at!


The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Episode highlights

02:50 Timely communication builds trust.

05:15 Keeping secrets can be detrimental to organizational culture

08:43 structured systems help decide what facts to include and what to omit.

12:12 “Frontline Rules” is coming to Cockerell Academy about operating on the front line.

13:06 Importance of preparation and first impressions.