“You don’t get in trouble for what you know. You get in trouble for what you don’t know.” Creating excellence is magic, and the secret lies in the details. From…
Author: Lee Cockerell
Explain What You Can Do For Me
“You have to figure out a way to stand out. Then whatever that thing is, tell people. Let them know here’s what I can do for you.” Unlocking opportunities isn’t…
Innovation in Leadership
“I define creativity as the ability to have an idea. Everyone has a thousand ideas a day. I define innovation as the ability to get the idea done.” Creativity is…
Using Video for Customer Support
“Customers today really want that speed of answer. They are impressed when people who get back to them quickly and answer their questions.” Video can transform your customer service in…
Blending Operations and Experience Design
“If you have a dream, it you can’t just kind of follow it and expect it to happen. You have to chase it aggressively.” Blending creativity with strategy unlocks the…
Leading in a Family Owned Business
“You can’t buy passion. It develops inside you over something you developed and worked hard to created” When it comes to running a family business, one of the hardest transitions…