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October 20, 2026in blog post0by Lee Cockerell

Pay Attention to Everything

“When you know more, you’ll see more, you’ll do more, and you’ll be able to execute better.” Excellence comes from paying attention to the details other people might overlook. Early…

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June 2, 2026in blog post0by Lee Cockerell

Does Self-Confidence Improve Customer Service?

“If you’re not getting exposed to those new thoughts or new ideas, then you’re not effectively advancing the way you’re serving.” When we think about world-class customer service, we often…

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March 24, 2026in blog post0by Lee Cockerell

Serving Internal Customers

“We have internal customers, and the business depends on them.” Early in my career, it was easy to focus on the “real” customer. The person standing in front of you,…

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March 10, 2026in blog post0by Lee Cockerell

Getting Buy-In for High Standards

“Storytelling helps people understand where they fit in creating the magic.” Leaders often ask me how to get employees to buy into higher standards of customer service. The first place…

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October 7, 2025in blog post0by Lee Cockerell

Communicating Price Increases to Customers

“When you’re high quality and reliable, people will keep coming.” One of the hardest things in business is telling customers that prices are going up. Nobody likes to hear it…

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September 30, 2025in blog post0by Lee Cockerell

Don't Let Your Customers Leave

“Don’t give your customers a chance to go try somebody else. They might not come back.” One of the easiest mistakes you can make in business is letting your customers…

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