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March 24, 2026in blog post0by Lee Cockerell

Serving Internal Customers

“We have internal customers, and the business depends on them.” Early in my career, it was easy to focus on the “real” customer. The person standing in front of you,…

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March 10, 2026in blog post0by Lee Cockerell

Getting Buy-In for High Standards

“Storytelling helps people understand where they fit in creating the magic.” Leaders often ask me how to get employees to buy into higher standards of customer service. The first place…

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October 7, 2025in blog post0by Lee Cockerell

Communicating Price Increases to Customers

“When you’re high quality and reliable, people will keep coming.” One of the hardest things in business is telling customers that prices are going up. Nobody likes to hear it…

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September 30, 2025in blog post0by Lee Cockerell

Don't Let Your Customers Leave

“Don’t give your customers a chance to go try somebody else. They might not come back.” One of the easiest mistakes you can make in business is letting your customers…

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July 29, 2025in blog post0by Lee Cockerell

Be Professional With Every Customer

“Usually, it’s not the problem that is the problem. It’s how you handle the problem that becomes the problem.” It is vital to be professional with every customer, no matter…

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July 22, 2025in blog post0by Lee Cockerell

Everything Matters If You Want Exceptional Service

“People don’t know until they’re shown. Training gives your team confidence, and that’s where exceptional service begins.” When someone asked how to teach their team what exceptional customer service looks…

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